December 2020 – Making STEM opportunities visible and relevant
OVERVIEW: For the last several months, the NeoSTEM Ecosystem community has been identifying what it believes to be the greatest unmet needs of students in Northeast Ohio. Our community has concluded that people - especially in minoritized communities - have little or no understanding about STEM opportunities that exist locally. Furthermore, there is a general consensus - supported by data showing limited diversity in STEM careers - that many don’t recognize the value of pursuing STEM and don’t see themselves in such careers. The NeoSTEM community has decided that its top priority for 2021 is to make STEM opportunities visible and relevant to students, families and the entire community, with a focus on improving black and brown students’ engagement with STEM. We’re proceeding by designing a public awareness building campaign about STEM and STEM careers. This campaign, consisting of billboards, social media and other public outreach, will drive people to an online resource that explains STEM pathways, includes links to relevant providers and features key profiles of individuals (and students) who are pursuing STEM. The idea is to use a variety of public messaging vehicles - websites, social media, billboards, busses and fliers to community centers, schools, corner grocery stores […]